Why this Leeds estate agency has gone social.

by on 12th April 2017

We live in 2017, a time when young and old are glued to tablets and smartphones to such an extent that drivers using mobile phones face punitive penalties if caught.

We’re not here, as a leading independent Leeds estate agency, to discuss the whys and wherefores of the law, but rather to look at why we at Hogan’s have embraced the smartphone and tablet age.

We know, that if you’re looking to buy a house, sell your home, let your property, you don’t go on Safari and Chrome and hit search.

You don’t wander Leeds city centre

You may not even thumb through the Yorkshire Evening Post, online or on paper.

What you will definitely do, if looking to buy property or find one to rent, is head for Apps, Rightmove and Zoopla, those property portals.

But all estate and letting agents do that, so we’ve gone one step further.

We already had an active Facebook account and that continues with its high reach and engagement from over 4,000 likes. We’ve rationalised this though and you may, or may not, have spotted that posts are now daily at one of three times: 9am, 1pm or 3pm. Just once a day so we don’t bore you.

Twitter has had a wake-up call too with tweets posted between 7am and 9pm.

So what, you might think?

There’s more.

We have a new Google Plus account, a LinkedIn company page, and, properly embracing the selfie generation, an active Instagram account.

Why?

Property can’t pout, can it?

We call it a blended marketing strategy, which means in simple terms, that when you come to sell or let with Hogan’s or Hogan’s Online Plus, your property in Leeds, Bradford, Huddersfield, Wakefield, won’t just be plonked on our website, and portals but promoted across social media.

If someone sees that property for sale or let on Instagram, Facebook or Twitter, you have a result.

81% of internet usage is now on mobile devices – smartphones and tablets – so when you pick a West Yorkshire estate agency or letting agency to market your most expensive asset, ask those other agents if they’ve embraced social media marketing, like we have at Hogan’s.

If not, they’re missing a trick and you as landlord or vendor are too.

Contact us today, the social media savvy estate agents serving Leeds and West Yorkshire.